 | A study from IMT Strategies professes that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001). |
| NPD Group study shows search engine positions are 2 to 3 times more effective in generating sales than banner ads
(http://www.overture.com/d/about/advertisers/slab.jhtml). |
| A Direct Marketing Association study found that search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)
Iconocast reported that 81 percent of U.K. users find Web sites through search engines (Source: June 2000, Forrester Research Inc., "UK Internet User Monitor.") |
| The Graphics, Visualization & Usability Center (GVU) 10th User Survey reported that 84.8 percent of respondents found out about Web pages from search engines. |
| 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD Group. |
| A study conducted by IMT Strategies found that search engines are the #1 way (46%) people find Web sites. Random surfing and word-of-mouth ranked second (20% each). |
| Search engines rank among the busiest and most popular sites on the Web -- see any RelevantKnowledge or MediaMetrix report. |
| Jupiter Research, in a March, 2001 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3. |
| According to a survey of Web marketers by WebCMO, search engine marketing was rated as the most effective means of promoting a Web site beating banner advertising, e-mail, and off-line promotion. |
| An NPD Group study showed that more than twice as many respondents recognized companies listed in the top three search positions than those recognizing companies featured in banners ads. |
